Building Supershipped
Episode 2
The 0→1: Building Supershipped
Episode 2

Episode 2: Planning the Build — Concepts & Pricing

July 5, 2026Video

Time to plan. This episode covers planning the build and the overall concepts, how I'm pricing Supershipped, the Gumroad offers, and why I ended up moving off Lemon Squeezy.

Planning the build & core concepts

Before building the bulk of the product, I map out the overall concepts — what goes into Supershipped and how the pieces fit together.

Pricing & the Gumroad offers

I walk through the pricing decisions and show the actual offers I've set up on Gumroad.

Why not Lemon Squeezy?

I originally wanted to use Lemon Squeezy, but I kept running into difficulty activating the account. Rather than stall the launch, I went with Gumroad to keep momentum.

Frequently asked questions

How is Supershipped priced?+

This episode walks through the pricing thinking and shows the actual offers set up on Gumroad.

Why Gumroad and not Lemon Squeezy?+

I originally wanted to use Lemon Squeezy, but I ran into difficulty activating the account — so I went with Gumroad to keep moving.

What does the build look like?+

I cover the overall concepts and plan for building Supershipped before writing the bulk of the product.

Also available on